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Addverb’s sorting robot Zippy. | Source: Addverb Technologies

Addverb Technologies is establishing a subsidiary office in the United States to serve its North and South American customers.

Addverb focuses on creating fully automated warehouses and manufacturing facilities. It works with several industries, including e-commerce, retail and grocery.

The company offers six robots – a mobile robot, shuttle robot, pallet robot, sorting robot and a UV disinfection robot. It also offers a shuttle-based ASRS system and software to create high-speed robotic fulfillment centers.

In addition to establishing its U.S. office, Addverb announced Mark Messina will be the CEO of Addverb Technologies USA. Messina was previously the chief operating officer of the American division of Geek+. He served in that position from August 2019 to July 2021.

The company also made Luke Lee the head of marketing for Americas at Addverb. Lee previously held the same position at HAI Robotics from 2021-2022 and at Geek+ from 2020-2021.

“The supply chain disruptions caused by the pandemic have accelerated the demand for automation globally and we are looking forward to expanding U.S. and EMEA operations to deliver the next generation of Industry 4.0 automation to the customers,” Sangeet Kumar, co-founder and CEO of Addverb, said. “We are delighted to onboard Mark and Luke, to drive our continuing efforts to strengthen and scale the business in the US. We hope that the duo will take Addverb Technologies to new highs, making it the mark for a robotic solution.”

The U.S. expansion follows Addverb’s announcement of $132 million in funding last month. The investment came from Reliance Retail Ventures, the retail unit of Reliance Industries. Reliance acquired a 54% stake in Addverb with the investment, becoming the largest shareholder in the company.

Addverb began in 2016 and is based in India. Currently, 80% of the company’s revenue comes from India. The company hopes that in the next five years it can make half of its revenue overseas. It currently operates four overseas locations in Singapore, the Netherlands, the United States and Australia, as well as a manufacturing plant in Noida. Its Noida facility produces around 10,000 robots a year.